The counter is the new billboard.
Reach your customers where they shop, dine and pay.
Hundreds of screens live, and growing every week.
A new way to advertise - on the screen customers look at while they order and pay. Your ad runs full screen at the counter in cafés, bars and shops, right as the sale happens.
Full screen and unskippable
The whole screen at the counter, with nothing else competing for the eye.
Reach every customer
Book a location exclusively and your ad shows on every sale - or share the screen for less.
Counted, not estimated
Every impression is a real view we count, not a modelled guess.
Measurement
Everyone else sells opportunity to see. We count the real thing.
Most out-of-home sells you a guess at who walked past. Online, a lot of your budget never reaches a person at all - bots, ad-blockers, impressions scrolled past unseen. On Tap, an impression is a real view on a screen at a participating location while your campaign runs - counted, not modelled. On the payment screen, that view is someone paying. No budget spent on attention that never happened.
Everyone else counts
an estimate of
who walked past
Tap counts
1 impression = 1 real view
Build awareness, or drive action.
Awareness
Full-screen brand attention at the counter, counted as real views, not modelled. The unmissable brand moment.
Engagement
Add a QR code and turn attention into action. Customers scan to enter, sign up, or shop, and because the code runs through Tap, every scan and every completed action is counted.
In field testing across Sydney cafés, about 2% of customers scanned the on-screen code - about 5× the average click-through rate of a digital display banner.[1]
What your ad looks like.
Full screen on the customer-facing screen, whichever hardware the counter runs.
At the counter
Countertop display
The full screen faces the customer as they pay.
On the handheld
Handheld terminal
The same moment, wherever they tap to pay.
Illustrative creative
Don't interrupt the scroll.
Own the counter.
15 to 30 seconds of attention
The time a customer spends at the counter. A roadside billboard gets about one.
Targeted
Choose the locations, areas and categories your customers visit.
Brand safe
It runs on its own screen, not beside a feed or a comments section. Nothing unpredictable around your brand.
Built-in frequency
Regulars return to the same counter, day after day.
100% viewable
Always on screen and in view, never loaded below the fold.
Fraud-free
A real person at a real counter. There's nothing to fake.
63% of people say digital displays catch their attention more than static ones, and a message registers in a one-to-two-second glance.[2]
The one ad they can't scroll past.
It fills the screen in front of them while they pay. There's nothing to scroll past, skip, or block.
Illustrative creative
Why Tap
Simple to buy, yours alone.
One brand
per location
Exclusive, or shared
Own a location outright - one brand, no rotation - or share it at a lower rate. Your call.
Live reporting
Impressions, spend and live locations in your dashboard - see your campaign working, and show your client.
Start small
From two weeks and a single location. No setup fees, no monthly minimums.
No lock-in
No long contracts. Book what you need, when you need it.
Targeting
Precision at every level.
Geographic
State, city, postcode or suburb, or go nationwide.
Category
Pick the kinds of businesses your customers visit.
Audience
Reach who a category attracts, from Gen-Z to high spenders.
Specific locations
Surround a flagship, or go head-to-head near a competitor.
Compatible with Tap, Square, Tyro, Zeller and Lightspeed.
Coverage
Where your ads run.
Tap runs full screen on the payment and POS screens that cafés, restaurants, bars and shops across Australia already use - the last screen a customer sees before they pay.
Choose the areas and the kinds of place your customers go.
- Cafés & coffee
- Restaurants
- Bars & pubs
- Bakeries
- Retail & fashion
- Health & fitness
- Hair & beauty
- Professional services
- Automotive
Hundreds of screens live now, and growing every week. Pick by suburb, by category, or both.
Coverage grows suburb by suburb. Tell us where and who you want to reach, and we'll share live availability for your plan.
Check availabilityIn the wild
Made for every counter.
Full screen on the customer's screen, in the last place they look before they pay - cafés, bakeries, delis and shops.
Neighbourhood caféIllustrative
Bakery counterIllustrative
What a campaign looks like
From one suburb to the whole network.
Small
- Scope
- ~10 cafés, one area
- Duration
- 2 weeks
- Estimated impressions
- ~0 impressions
Medium
- Scope
- ~40 locations, one city
- Duration
- 4 weeks
- Estimated impressions
- ~0 impressions
Large
- Scope
- ~150 locations, national
- Duration
- 4 weeks
- Estimated impressions
- ~0 impressions
All sites
- Scope
- every available location
- Duration
- your run
- Estimated impressions
- scales with the network
Illustrative only. Impressions are estimated at approximately 350 per location per day and vary by location, category and day of week.
Ready to reach customers where they pay?
Questions we get asked.
How many people will see my ad?
It depends on the locations and dates you choose. Every impression is a real view we count at a participating location, so your reach grows with the sites you book. We'll share live availability and an impression estimate for your exact plan.
Can I trust the numbers?
Yes. An impression is a real view we count while your ad is running - counted, not modelled. You see impressions, spend and live locations in your dashboard, built on real data from the screens themselves.
What if a location doesn't deliver?
You only pay for what runs. Any undelivered days are credited.
What does it cost, and how do I book?
Pricing depends on the locations and dates. Tell us who you want to reach and we'll build a plan. Minimum booking is two weeks and one location, with no setup fees or monthly minimums.
What can I run, and who makes the creative?
Full-screen brand ads and QR-code campaigns across our merchant categories. Send us artwork to spec, or we can help produce it. Every ad is reviewed before it runs.
Can I book a location exclusively?
Yes. Book a location exclusively and no competing brand runs on it while your campaign does - one brand, no rotation. You can also share a location at a lower rate. Your call.
Who's behind Tap.
Tap is an Australian company building a new advertising network on the payment and POS screens that businesses already use. We handle the technology, the ad review and the measurement; you reach real customers at the counter.
Put your brand on the counter.
Tell us who you want to reach and we'll build a plan.
- 1Share the brief. We'll help shape the targeting - locations, categories, dates and audience.
- 2Send the creative. We'll get it screen-ready and into rotation.
- 3Approve the booking and the campaign goes live on the chosen dates.
- 4Follow impressions and spend in real time from the advertiser dashboard.
Tell us what you're planning
A member of the Tap Ads team will be in touch.
No obligation. We'll reply within one business day.
An impression is a real view we count at a participating location while your campaign is running. Any undelivered days are credited.
- [1]Field test, Sydney cafés, two weeks. Average display-ad click-through rate ~0.3-0.5% (Search Engine Land, Display Ads CTR Benchmarks, 2024).
- [2]Deloitte Digital - share of consumers who say digital displays capture their attention more than static.